As co-founder and managing partner of branding agency, Stella Giovanni, Tony Lecy-Siewert was previously responsible for leading teams to develop award-winning creative, driving sales of leading luxury fashion and beauty brands, including Alexander Wang, Biopelle, Loewe, Maje, NARS, Origins, Ralph Lauren, and Versace.

Tony’s range of branding, management, and production expertise was formed while working in Hong Kong from 2004-2009 where he further explored the relationship between design and manufacturing. After returning back to the US in 2009, Tony began a relationship with Versace North America producing and art directing direct mail campaigns, that would lead to co-founding Stella Giovanni in 2013.

Tony now represents and makes books for the world’s top brands in luxury, fashion, and the arts.

Services

Creative Strategy & Management
Art Direction
Design
Print Production
Literary Agenting